Sunday, 28 November 2010

Top 5 Music Videos This Week

5-At number 5 is Florence + The Machine with 'Heavy In Your Arms'.
An atmospheric video shot in monochrome with fantastic lighting with a very literal interpretation on the song's title. Whilst watching you find yourself captivated even if part of you is asking why the hell doesn't she just get up and walk?



4-At number 4 is Ok Go with 'White Knuckle'.
Ok Go deliver yet another incredible video as per usual, this time with dogs instead of treadmills. It's like crufts meets NME. You can really see the amount of work put into this video and it's truly paid off. Although you've got to wonder what would've happened if a squirrel had found it's way onto set?



3-Number 3 is The XX with 'Islands'.
A stark intro leads into an interestingly shot dance sequence that repeats itself throughout the video with the dancers becoming increasingly aware of the repetition and stopping, culminating with only one final dancer left and a fiery finish. This video mimics the off beat and gloomy music and creates an entrancing video.



2-At number 2 is Foals with 'Blue Blood'
An almost uncomfortable video depicting the relationship between a young boy performing at a school event and a female role model. The longer you watch the more awkward it begins to feel and the more your intuition tells you that something isn't quite right with this scene, yet this awkwardness doesn't make you want to stop watching instead it makes an arresting video that you can't seem to stop watching. All in all a fantastic video expertly carried on one incredible performance form the kid, who incidentally made up all of his dancing himself.



1-My Chemical Romance with 'Na Na Na'
There is no denying it this video is bloody incredible. Breaking the conventions of music videos with a plot and specially created aesthetic it's visual style grabs your attention and doesn't let it wonder for one second. This video doesn't shy away from you or is content to be watched by unseeing eyes it makes you feel like something special is happening and you're watching music video history in the making. I'm not personally a huge fan of the song but the video without a doubt carries it, a worthy number one.

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